Creating an aesthetic reflection of a brand is like painting a portrait. Every institution, company or product is unique. The first step is to observe what differentiates them. Just like how the proportions of someone’s face make them uniquely identifiable; a careful composition of color, font, and geometry can make a brand logo instantly recognizable. This initial inkling is then extrapolated into a series of coordinated graphic documents to put forth a cohesive brand.

Leo Katz Foundation Branding ︎︎︎